martes, 6 de marzo de 2007

Business Organisation

Business functions:
  • human resources;
  • sales and marketing;
  • research and development;
  • productions/operations;
  • customer service;
  • finance and accounts;
  • administration and IT.

If you want to make a good business, you have to look to main areas of it. One of them is human resourses. It contains of:

  1. recruitment and retention (job description, person specifications);
  2. dismissal;
  3. redundancy;
  4. motivation;
  5. professional development and training;
  6. health and safety and conditions at work;
  7. liaison with trade unions.

For egzample:

(The law imposes a responsibility on the employer to ensure safety at work for all their employees.

Employers have to take reasonable steps to ensure the health, safety and welfare of their employees at work.

Failure to do so could result in a criminal prosecution in the Magistrates Court or a Crown Court. Failure to ensure safe working practices could also lead to an employee suing for personal injury or in some cases the employer being prosecuted for corporate manslaughter.
As well as this legal responsibility, the employer also has an implied responsibility to take reasonable steps as far as they are able to ensure the health and safety of their employees is not put at risk. So an employer might be found liable for his actions or failure to act even if these are not written in law.
An employer should assess the level of risk as against the cost of eliminating that risk in deciding whether they have taken reasonable steps as far as they are able. )



The other thing, which is also very important is sales and marketing. It contains of:

  • market research;

  • promotion strategies;

  • pricing strategies;

  • sales strategies;

  • the sales team;

  • product.

For egzample:
(Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors
and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research, companies can learn more about current and potential customers.
The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Market research represents the voice of the consumer in a company.
Product research - This looks at what products
can be produced with available technology, and what new product innovations near-future technology can develop.

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. A product is similar to goods. In accounting, goods are physical objects that are available in the marketplace. This differentiates them from a service, which is a non-material product. The term goods is used primarily by those that wish to abstract from the details of a given product. As such it is useful in accounting and economic models. The term product is used primarily by those that wish to examine the details and richness of a specific market offering. As such it is useful to marketers, managers, and quality control specialists.)

Research and development

The phrase research and development (also R and D or R&D) has a special commercial significance apart from its conventional coupling of scientific research and technological development. For 2006, the world's three largest spenders of R&D are the United States (US$330 billion), China (US$136 billion) and Japan (US$130 billion).
In general, R&D activities are conducted by specialized units or centers belonging to companies, universities and state agencies. In the context of commerce, "research and development" normally refers to future-oriented, longer-term activities in science or technology, using similar techniques to scientific research without predetermined outcomes and with broad forecasts of commercial yield.
Statistics on organizations devoted to "R&D" may express the state of an industry, the degree of competition or the lure of progress. Some common measures include: budgets, numbers of patents or on rates of peer-reviewed publications.
Bank ratios are one of the best measures, because
they are continuously maintained, public and reflect risk.


Productions/operations
  • acquiring resources;
  • planing output;
  • monitoring costs;
  • projections on future output;
  • production methods;
  • efficiency.

For egzample:
(Economic efficiency is a general term for the value assigned to a situation by some measure designed to capture the amount of waste or "friction" or other undesirable economic features present. The term microeconomic reform refers to any policy designed to increase economic efficiency.)

Customer service

Customer service is the provision of service to customers before, during an after a purchase.
Its importance varies by product, industry and customer. As an example, an expert customer might require less pre-purchase service (i.e., advice) than a novice. In many cases, customer service is more important if the purchase relates to a “service” as opposed to a “product".
Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites.
Customer service is normally an integral part of a company’s customer value proposition
.

Finance and accounts

Accountancy (profession) or accounting (methodology) is the measurement, disclosure or provision of assurance about financial information primarily used by managers, investors, tax authorities and other decision makers to make resource allocation decisions within companies, organizations, and public agencies. The terms derive from the use of financial accounts. Accounting is also widely referred to as the "language of business.
Financial accountingis one branch of accounting and historically has involved processes by which financial information about a business is recorded, classified, summarized, interpreted, and communicated; for public companies, this information is generally publicly-accessible. By contrast management accounting
information is used within an organization and is usually confidential and accessible only to a small group, mostly decision-makers.

Administration and IT

In business, administration consists of the performance or management of business operations and thus the making or implementing of major decisions. Administration can be defined as the universal process of organizing people and resources efficiently so as to direct activities toward common goals and objectives.
Administrator can serve as the title of the General Manager or Company Secretary
who reports to a corporate board directors. This title is archaic but in many enterprises this function, and its associated Finance, Personnel and MIS services, is what is intended when the term "the Administration" is used.
In some organizational
analyzes, Management is viewed as a subset of administration, specifically associated with the technical and mundane elements within an organization's operation. It stands distinct from executive or strategic work.
In other organizational analyzes, administration can refer to the bureaucratic
or operational performance of mundane office tasks, usually internally oriented and usually reactive rather than proactive.

Organization Charts:
An organizational chart is a chart which represents the structure of an organization in terms of rank. The chart usually shows the managers and sub-workers who make up an organization. The chart also shows relationships between staff in the organization which can be:

Line - direct relationship between superior and subordinate.
Lateral - relationship between different departments on the same hierarchical level.
Staff - relationship between a managerial assistant and other areas. The assistant will be able to offer advice to a line manager. However, they have no authority over the line manager actions.
Functional - relationships between specialist positions and other areas. The specialist will normally have authority to insist that a line manager implements any of their instructions.

In many large companies the organization chart can be large and incredibly complicated and is therefore sometimes dissected into smaller charts for each individual department within the organization.

There are three different types of organization charts:
Hierarchical
Matrix
Flat

The following is an example of a simple hierarchical organizational chart:

1 comentario:

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